Tim Shaw in locked in a steel box. He's going to be in there for 30 days. That gives you 30 days to find him and win 30,000 pounds. (Roughly 45,000 US dollars) Which means he's in England so don't get any bright ideas to go hunting Americans. There is a live webcam in his steel enclosure and you can pretty much watch it all day long if you desire so. If he has the need to unclog the old blowhole, the screen goes black and says something along the lines of "unable to view at this moment". So don't wait for it.
You can visit the website for further details regarding the madness.